Cafeiva Brochure
Cafeiva Package Design
The fictional Cafeiva is a 70’s themed social cafe established in 2021. This cafe was the subject of a handful of projects in a collegiate course. This project in particular was to create a brochure promoting events at the coffee shop. This design was part of a larger identity system that I designed for all the resulting material. The layout is part of a custom dyeline I created for this brochure. The design was focused on 70’s imagery and colors. The palette was implemented in many different places to maintain coherency. The Font pairing of KansasNew and Serenity was specifically chosen to allow for the more blocky KansasNew font to be used in titles and section headings while Serenity was used to allow for easy readability.
The fictional Cafeiva is a 70’s themed social cafe established in 2021. This cafe was the subject of a handful of projects in a collegiate course. This project in particular was to create packaging for in-store merchandise. These items included a 2-stack of cups, a travel mug, and a holiday-themed ornament set. Each of which got a discrete dyeline and resulting label. These designs were part of a larger identity system that I designed for all the resulting material. The design was focused on 70’s imagery and colors. The palette was implemented in many different places to maintain coherency. The Font pairing of KansasNew and Serenity was specifically chosen to allow for the more blocky KansasNew font to be used in titles and section headings while Serenity was used to allow for easy readability. This project was particularly enlightening and allowed me to grow my package design skills significantly.